Nescafé, part of the Nestlé group, has been producing quality instant coffee since 1938.

"It took seven years before they finally discovered the secret of retaining natural flavour of coffee 'in an instant'."

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Personalised brand loyalty campaign offering free diet and dress tips.

Automated receipt of text messages from clients triggering the appropriate voice response.

ROI media control, scheduling and management information systems where used in complement to produce structured and timely reports. The campaign was a great success for collecting data on attentive customers for future use whilst providing reward for the loyalty they showed to the brand.