Sale Sharks are one of the leading professional rugby union clubs in Europe and the pride of the North West.
Since the game of rugby union turned professional in the mid 1990s, the Sharks have arguably been the archetypal success story, rising from the lower ranks to become a multiple trophy winner in the new millennium.
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Sale Sharks objective was to increase attendance at Sale Sharks home games and inform customers of changes to fixture times.
ROI systems contact clients providing a direct information service helping to provoke response.
- At the start of the 2008-09 season, SMS sent to non-season ticket holders. 10% return to buy.
- SMS sent to season ticket holders for London Irish fixture. 10% - 20% return to buy.
The Future
Sale Sharks continue to use ROI systems as a direct contact portal to their clients.