Keywords relate to the first word within a text message. They identity the message recipient and any specific message processing.
Keywords are special words that ROI Communication Technologies has reserved for SMS services.
For example:
You could set up a service where a client sends "NEWS" to 84555 as an SMS, they will instantly receive breaking news headlines on their Mobile phone.
Similarly, for example if you send TAU to 84555 as an SMS, you will instantly get the astrological prediction for Taurus (or the first three alphabets of your zodiac sign).
You can send ROI as an SMS to 84555 to receive a list of keywords for various SMS Applications..
*ROICT do not charge for any of their demos, you will still get charged at yor standard rate from your network provider.